Have you heard of the Hawthorne Effect? It has to do with something that researchers noticed during a study back in the 1958 (conducted at the Hawthorne Works factory near Chicago). While studying the effects of lighting on productivity, the researchers realized that the participants had apparently increased their productivity because they realized they were being studied. Whether the lighting was increased or decreased, productivity went up.
At Herald of Truth, we see the same thing happen as churches begin talking about evangelism. It’s amazing how just thinking about reaching out to other people effects what is going on at a church. We believe that the training we offer increases that effect, but it’s nice to know that people can increase their effectiveness just by focusing on the people around them.